Suky Bal

CTO and Founder
Suky has a wealth of experience in Team and Product Development, e-Commerce, Loyalty, Cloud Services and CRM, gained with market leading organizations including Aimia, AYM Commerce, Proctor and Gamble, Axis Bank, Virgin Blue and Exxon Mobil.

Stephen FitzGerald

Chief Financial Officer
Stephen has over 15 years of experience and a demonstrated history of working in the B2B technology industry. Skilled in Financial Analysis, Negotiation, Forecasting and Management. Stephen previously worked with EY, Pfizer and AIMIA. He is an ACA and Fellow of Chartered Accountants Ireland (FCA).

Deepti Sindhwani

Agile Lead
Deepti is an accomplished Scrum Master. She has led the practice at Health code Pvt Ltd (UK) and Full Force Gaming Ltd (UK), leading multiple Agile teams in delivering successful projects. Deepti is an expert in guiding teams through the Scrum framework, facilitating agile ceremonies, and fostering a culture of collaboration and continuous improvement.

Lavanya Munirajaiah

DevOps Lead
Lavanya is a certified Azure and GCP professional. She is skilled in Cost Management, Security, and DevOps practices. Lavanya specializes in multi-cloud solutions, prioritizing cutting-edge technology and robust security measures.

Farhan Khan

Engineering Lead
Farhan is our client Engineering Lead specializing in full-stack development, with extensive experience in leading teams and delivering market leading digital solutions. His expertise spans Android native development, Flutter, Laravel, and Node.js. He understands and interprets client needs meeting client needs with a high degree of quality.

Paul Lenaghan

CRM Lead
Paul has over 25 years marketing experience covering data, analytics, product development, campaign/media management and campaign delivery. He has led large multifunctional teams in the successful delivery of loyalty and CRM marketing programmes. Paul has domain expertise in the field of marketing technology and the know-how to drive innovative CRM Programs that build meaningful customer relationships.

Inderpal Sall

Data Lead
Indi brings over ten years of expertise in data and strategy, focusing on the full spectrum of data - from collection to providing meaningful insights. His role involves optimizing technology stacks and leading teams that transform complex datasets into strategic insights and products.

Devender Sharma

Quality & Internal Engineering Lead
Dev brings over 2 decades of experience as a leader in Engineering, Quality, and Artificial Intelligence. An expert in integrating AI with engineering solutions, he has been instrumental in driving technological innovations and maintaining high standards of product quality. His leadership has successfully guided multidisciplinary teams through complex projects, resulting in significant operational improvements and robust engineering outcomes.

Andy Heatley

Strategy Lead
Andy heads up our client and strategy teams. His experience extends to marketing, media and was founded in the loyalty sector. A career that started at one of the world’s largest loyalty agencies was followed by planning roles at Sky and NBC Universal.

Anum Pervaiz

Market Expansion Lead
Anum is an experienced professional with over a decade in Quality Assurance and Software Delivery. Bringing forth extensive expertise across diverse domains, encompassing Gaming, Loyalty Programs, Transportation Network Apps, Messaging Apps, and E-commerce. Anum is dedicated to spearheading strategic growth initiatives, leveraging her extensive QA knowledge to ensure seamless market expansions that consistently exceed client expectations leading to sustained business success.

Jag Tiwana

Service Delivery Lead
Jag is dedicated to ensuring the smooth and efficient delivery of IT operations in line with client expectations. With a strong background in IT service management and a passion for driving improvement, his expertise is in managing service level agreements, leading cross-functional teams, and fostering collaboration to achieve operational excellence.

Sami Haydamous

Solutions Lead
Sami brings over 20 years of experience leading digital transformation programmes and enterprise solutions architecture across the globe. His experience ranges from end to end loyalty, e-commerce, digital marketing, fintech, cloud, CRM, ERP, AI & analytics, web, mobile services, security, compliance, consumer experience, product management, and omni-channel integration services.