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Growth engineering · Dubai · Bangalore · Chandigarh

Growth, engineered from customer data

Loyalty that learns every day.
One member record. Every screen.
1.8B messages a year, on time.
One embedded team, end to end.

CRM, loyalty, data and AI for enterprise brands. Designed, built and run end-to-end by one embedded team in Dubai and Bangalore.

Next Generation Digital Solutions
Trusted by
DanubeMobilyPampers ClubP&G Good Everyday
Why MSET

Loyaltycan’tbeaquarterlycampaignanymore.Customersmovedaily.Expectationsshiftovernight.

That’swhythebestbrandsdon’tjustrunprogrammes—theybuildintelligenceintoeverytouchpoint.

MSETturnstransactions,behaviourandfeedbackintoalways-ongrowth—soyouretainmore,spendless,andleadwithclarity.

Member journey · 01 / 06 · POS / in-store

One member, every screen.

Scroll sideways →
POS01 / 06

It starts at the till.

TXN 48211 · AED 340
POS / in-store

Every transaction becomes a signal the moment it happens — identity, basket, store, time.

APP02 / 06

Then lives in their pocket.

TIER GOLD · 12,480 PTS
Mobile app

Balance, tier and offers personalised in the app, refreshed from the same member record.

WEB03 / 06

One member, every screen.

SESSION 3 · DESKTOP
Web

The same identity recognised on web — no second sign-up, no second profile.

CRM04 / 06

Journeys, orchestrated.

JOURNEY · WIN-BACK 02
CRM / email & push

Braze-certified lifecycle messaging that reacts to behaviour, not the calendar.

WALLET05 / 06

Redeem anywhere.

VOUCHER · AED 50
Loyalty wallet

Points, vouchers and partner rewards in one wallet — online, in-store, in-app.

AI06 / 06

Predict the next move.

PROPENSITY 0.82
Data & AI insight

Behavioural data and models decide what happens next — for millions of members at once.

What we do

Five disciplines. One outcome.

Explore services
01Insight
4.2×
Faster decisions from one source of truth

Analytics and BI that turn behavioural data into the decisions that move the business.

PythonSQLSparkPowerBI
02Strategy
+27%
Retention lift from a loyalty redesign

CRM, loyalty and digital strategy built around your goals and your customers — never a template.

Points & tiersRewardsMember experience
03Technology
99.9%
Platform uptime across the estate

Proprietary loyalty and web platforms engineered to scale, still operated by the team that built them.

ReactNode.jsAWSKubernetes
04CRM & Comms
1.8B
Lifecycle messages orchestrated a year

Braze-certified campaigns and content that drive engagement and retention across every channel.

BrazeSalesforceCDPPersonalisation
05AI & Automation
63%
Of routine operations automated

Machine learning and generative AI woven through the stack — personalised, predictive, hands-off.

Machine learningGenerative AIDecisioningMLOps
ISO 27001
Certified delivery
1.8B
Messages a year
8+
Years with enterprise brands
3
Delivery hubs
Academy

Learn CRM, data and AI from the people who ship it.

Live cohorts and self-paced courses built on real client work — with certificates that mean something.

Explore courses
Careers

Build for global brands from Dubai, Bangalore or Chandigarh.

Senior, embedded teams. Real ownership. Work that ships to tens of millions of members.

See open roles
Let’s talk

Who are your best members — and who’s about to leave?

Which of your campaigns moved a number last quarter?

What is one more point of retention worth to you?

Let’s build what’s next.

A free call, no commitment. We’ll map where your customer data can move the numbers that matter.